2013
Portugal
50 o jogo das raparigas
Type of project: Campaign Download PDF Developed by: Portuguese Women and Sport Association www.mulheresdesporto.org.pt/web/index.php?option=com_content&view=article&id=1047:o-encontro-nacional-qo-jogo-das-raparigas-2013q-foi-assim-e-em-2014&catid=213:encontros&Itemid=161-
Country Portugal
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Year 2013
Synthesis of the case study
The Maria Rapariga campaign has three videos for institutional advertising on RTP (Public TV channel in Portugal). The first is the "Let Play", the second is "Decide to Play", and the third "Know to Play". The campaign supports the 30 million "Marias Raparigas" (expression that mean girls) who play football or futsal (indoor football) all over the world. They also have another initiative called "O Jogo das raparigas" (The Girls Game), a sporting day with practice of soccer 7 and futsal (indoor football) for the girls. The campaign is fully animated and affirmed by the equality and full participation of the women in the practice of soccer and futsal.
