2015
Canada
45 Own it
Type of project: Campaign Download PDF Developed by: Special K www.youtube.com/watch?v=aAVFCH9x7Og&feature=youtu.be-
Country Canada
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Year 2015
Synthesis of the case study
The Special K® #OwnIt campaign was launched in September 2015 to celebrate women by encouraging them to ditch the all-too-common self-doubt around body image.
