38 nike #betterfotit

Synthesis of the case study

#betterforit i s m o r e t h a n j u s t a h a s h t a g . It ’s a c a l l t o a c t i o n t o s h a r e , p r o mote and embrace women’s fitness and sports. With this rallying cry, Nike invites a global community of athletes to push themselves further, whether it’s a personal best in their latest marathon or a weekend run. #betterforit offers athletes collective inspiration to reach new heights and a lace to share their experience