2014 United Kingdom

21 The AttrActive Program

Type of project: Programme, activity Download PDF Developed by: Women in Sport organization www.womeninsport.org/resources/changing-the-game-for-girls-teachers-toolkit/

Synthesis of the case study

Women in Sport teamed up with Virgin Active to run The AttrActive Project, a programme of activity to empower girls aged 11-16 to become more active. Key to the project’s success was the involvement of the girls in designing, delivering and communicating their own physical activity programme in school.

Contact information

Women in Sport organization