2017 Canada

45 Own it

Type of project: Campaign Download PDF Developed by: Special K www.youtube.com/watch?v=aAVFCH9x7Og&feature=youtu.be

Synthesis of the case study

The Special K® #OwnIt campaign was launched in September 2015 to celebrate women by encouraging them to ditch the all-too-common self-doubt around body image.

Contact information

Special K