2017 France

44 one day one new experience

Type of project: Campaign Download PDF Developed by: Calin+ www.1jour1premierefois.fr/

Synthesis of the case study

Calin+ launched a social media campaign "one day, one experience". This digital and social platform targets women over the age of 45 and offers them challenges to push them "to excel and experience new experiences".

Contact information

Calin+