42 slimming while having fun

Synthesis of the case study

The Contrex water brand developed the campaign based on a simple observation: French women are disappointed by all the regimes because they are too restrictive. Thus, to get these women out of this "vicious circle", Contrex launches "MaContrexpérience". This campaign offered French women "fun slimming challenges" to reconcile them with the regimes. The Contrex water brand developed the campaign based on a simple observation: French women are disappointed by all the regimes because they are too restri